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Customers are a business' most valuable asset.

Optimize your website's usability to maximize business outcomes.

Hi! My name is Sara Barker, and I am the Founder & CEO of Yousability, and an experienced UX specialist. My academic background and professional experience has instilled in me that value creation begins with the user.

 

I am French-American, and currently based in New York City. I work for a large American software company full-time. My professional background in product, particularly in user experience, has enabled me to manage all stages of the product lifecycle, from ideation to launch.

 

To accompany my full-time work, I've enjoyed part-time freelancing to help businesses optimize their user experiences. Frictionless and intuitive user experiences are my bread n' butter. 

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Looking forward to working together.

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SB

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Sara Barker, Founder & CEO

Services

Services

Yousability works with businesses to ensure that their customers fully realize and deploy the value of their product or service via a seamless, integrated, and frictionless experience. 

Stage 1
The Review

Holistic review of the customer journey across your UX. Findings will be collated into actionable recommendations.

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Free for Limited Time

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Stage 2
The Opportunity

Present actionable, attainable, and cost-effective prioritization of key recommendations provided.

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Price on Inquiry

Stage 3
The Implementation

Execute on finalized roadmap and implement user testing to validate ROI across optimizations.

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Price on Inquiry

Stage 4
The Follow Ups

Follow up at months three & nine to assess evolving user demands and monitor implemented optimizations.

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Included

Driving Social Impact
Pro Bono Projects

An important part of Yousability's mission is to empower non-profit organizations through dynamic and engaging websites.

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Qualifications include:

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  • Registered as a non-profit organization domestically 

  • Operate on a not-for-profit basis​

For every dollar invested in optimizing UX, businesses gain an estimated $100 in return, yielding a 9,900% return on investment.

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Additionally, the implementation of user-centric design is estimated to increase conversion rates by up to 200%.

89%

of users switch to a competitor’s website following a poor user experience.

88%

of online shoppers won’t return to a site after a bad user experience.

70%

of users abandon shopping carts due to poor UX.

Sarah Zames, USA

Our business was so lucky to find Sara when we did! She was able to quickly assess our needs and jump in to help with some outstanding issues and structure our site to allow for more streamlined growth. We hope to be able to work together for a long time! 

Flora Morrison, USA

Sara built our website, allowing our customers to browse lookbooks and submit custom order inquiries. The new website has enabled us to drive brand engagement and accelerate POS.
I highly recommend Sara's services!

Archie Wallis, Australia

I've worked with Sara on multiple occasions across both back-end and front-end web engineering projects. Her diligence, efficiency, and strong communication are unmatched. Thank you, Sara!
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